Comfort Cards · one card at a time

Hear what your audience feels.

Question cards start conversations. Reminders get shared. Family is the topic people care about most.

Updated Nov 3, 2026, 4:46 PM · Manila

57M
views on 78 posts
6.2M
engagements
121
comments read
22
mentions by others

Marketing playbook.

What to post next, based on what your audience already does.

01

Use question cards to start conversations

Question-card videos get 41K comments per post (median) vs 399 for reminders. People answer the card with their own story — that is the "one card at a time" moment. Post a question card at least 3× a week and pin the best answer.

7 question posts · 4.8M median views
02

Use gentle reminders for reach and saves

Reminders get 53K shares + saves per post (median) — people send them to friends. Keep them short, end with 🫂, and add a soft Comfort Cards mention so new viewers know where the words come from.

6 reminder posts · 2.9M median views
03

TikTok is the main stage

A typical TikTok post earns 184 engagements vs 11 on Facebook. Premiere new cards on TikTok first, then re-cut the winners for Facebook and YouTube and Instagram 24–48h later.

TikTok 184 · Facebook 11 · YouTube 9 · Instagram 4
04

Bring back what went viral

TikTok posts from the last 14 days have 874 median views; your top 10 all-time have 4.7M. Most of the top 10 are wordless question cards — re-run those questions with a fresh hook or a "part 2".

15 recent TikToks
05

Family is what people want to talk about

Parents and family come up in 39 comment mentions ("papa", "mama", "father", "anak"). Make more cards about parents, growing up and home — and consider a family-themed Comfort Cards deck or bundle.

From the word cloud
06

Comments are stories — answer with warmth

52% of comments share something personal. A short, kind reply from Bakás (drafted for John's approval, never auto-sent) turns a viewer into a fan. Reply to the most-liked story on every viral post.

63 of 121 comments
07

Answer buying questions fast

1 product question and 0 buying signals in comments. Reply with where to buy (bakas.shop, TikTok Shop) and pin it.

1 question · 0 intent · 0 complaints/delivery
08

Work with the creators already talking about you

9 creator videos mention Bakás / Comfort Cards (top: @comfortyouneed, 763K views). Thank them, ask to repost with credit, and send a deck to the best fits.

22 strong mentions

Best-performing posts.

Ranked by engagement (likes + comments + shares + saves) across every platform.

1TikTok

No caption · Question cards

1Mengagements · 10.4% rate
Views
10M
Likes
806K
Comments
49K
Shares
186K
View post
2TikTok

No caption · Question cards

1Mengagements · 11.1% rate
Views
9M
Likes
791K
Comments
69K
Shares
139K
View post
3TikTok

No caption · Question cards

747Kengagements · 10.7% rate
Views
7M
Likes
569K
Comments
62K
Shares
116K
View post
4TikTok

just a gentle reminder, that it’s okay to not be okay 🫂

724Kengagements · 21.3% rate
Views
3.4M
Likes
487K
Comments
653
Shares
236K
View post
5TikTok

No caption · Question cards

579Kengagements · 12.1% rate
Views
4.8M
Likes
456K
Comments
41K
Shares
82K
View post
6TikTok

No caption · Question cards

493Kengagements · 10.7% rate
Views
4.6M
Likes
379K
Comments
25K
Shares
89K
View post
7TikTok

okay lang kung you’re still figuring things out 🫂

466Kengagements · 11.4% rate
Views
4.1M
Likes
378K
Comments
440
Shares
88K
View post
8TikTok

No caption · Question cards

420Kengagements · 9.1% rate
Views
4.6M
Likes
349K
Comments
19K
Shares
52K
View post
9TikTok

you deserve to live too ❤️‍🩹

372Kengagements · 15.5% rate
Views
2.4M
Likes
274K
Comments
422
Shares
98K
View post
15YouTube

6 friends played Comfort Cards. This is what happened.

120engagements · 1.7% rate
Views
6.9K
Likes
120
Comments
0
Shares
0
View post
19Instagram

Yung kahit nahihirapan ka, you still tell yourself na kaya mo… 🥺 Minsan, hindi naman sa ayaw mong magpatulong. You just got so used to rel…

39engagements
Views
—
Likes
39
Comments
0
Shares
0
View post
20

As a hyper-independent person, sanay ka nang sarilinin ang lahat… 🥹❤️‍🩹 Minsan, hindi naman sa ayaw mong magpatulong. You just don't know…

37engagements · 1.6% rate
Views
2.4K
Likes
31
Comments
1
Shares
5
View post
21

Yung kahit nahihirapan ka, you still tell yourself na kaya mo… 🥺 Minsan, hindi naman sa ayaw mong magpatulong. You just got so used to rel…

35engagements · 1.8% rate
Views
2K
Likes
29
Comments
0
Shares
6
View post
23Instagram

Mahirap mag-open up ng nararamdaman sa pamilya. Pero baka ito na yung simula para mapag-usapan na rin yung mga bagay na matagal nang hindi …

33engagements
Views
—
Likes
33
Comments
0
Shares
0
View post
26YouTube

The Eldest. The Breadwinner. The Things Out of Their Control | Comfort Convos

31engagements · 1.4% rate
Views
2.2K
Likes
31
Comments
0
Shares
0
View post
25

This time, piliin mo naman ang sarili mo. ❤️‍🩹🫂 Kahit mahal mo pa ang isang tao, you have to accept that staying isn't always what's best…

31engagements · 1.5% rate
Views
2.1K
Likes
30
Comments
0
Shares
1
View post
28

Mahal mo siya, pero sana mas mahalin mo rin ang sarili mo. 🥹 Minsan, sa sobrang pagmamahal natin sa isang tao, we end up accepting things …

23engagements · 1.2% rate
Views
1.9K
Likes
21
Comments
0
Shares
2
View post
29

Napabayaan ni Mama ang sarili niya… 🥺🫂 Yung mga pangarap na kinailangan niyang ipagpaliban. Yung mga bagay na gusto rin niyang gawin pero…

21engagements · 1.0% rate
Views
2.2K
Likes
21
Comments
0
Shares
0
View post
31

Hindi natin alam ang pinagdadaanan ng bawat isa, kaya let’s always choose to be kind. 🤍 A simple note, a few comforting words, or a small …

19engagements · 1.1% rate
Views
1.7K
Likes
19
Comments
0
Shares
0
View post
32YouTube

Who Takes Care of the Strong Independent Eldest Daughter? | Comfort Convos

16engagements · 1.8% rate
Views
901
Likes
16
Comments
0
Shares
0
View post
33YouTube

The Child They Never Had to Worry About Was Hurting All Along | Comfort Convos

16engagements · 1.4% rate
Views
1.2K
Likes
16
Comments
0
Shares
0
View post
36Instagram

This time, piliin mo naman ang sarili mo. ❤️‍🩹🫂 Kahit mahal mo pa ang isang tao, you have to accept that staying isn't always what's best…

15engagements
Views
—
Likes
15
Comments
0
Shares
0
View post
38

Yung may matatakbuhan ka kapag pagod ka na… 🥺🤍 Kahit gaano ka na katanda, may mga araw pa rin na gusto mo lang umuwi, magpahinga, at mara…

14engagements · 0.8% rate
Views
1.8K
Likes
14
Comments
0
Shares
0
View post
39

Minsan, parang may timeline na kailangan nating sundin: mag-aral, magtrabaho, mag-asawa, at magkaanak… 🥺 But life doesn't have to follow t…

13engagements · 0.6% rate
Views
2.1K
Likes
11
Comments
0
Shares
2
View post
40

Kasi alam mo na yung pakiramdam ng paghihirap noong bata ka pa… ❤️‍🩹 Kaya ngayon, you want to take your time before having kids of your ow…

13engagements · 1.0% rate
Views
1.2K
Likes
11
Comments
0
Shares
2
View post
41Instagram

Napabayaan ni Mama ang sarili niya… 🥺🫂 Yung mga pangarap na kinailangan niyang ipagpaliban. Yung mga bagay na gusto rin niyang gawin pero…

12engagements
Views
—
Likes
10
Comments
2
Shares
0
View post
47YouTube

When Opening Up to Your Parents Hurts More Than Staying Silent | Comfort Convos

11engagements · 1.7% rate
Views
645
Likes
11
Comments
0
Shares
0
View post
48YouTube

Real Talk o Deep Talks?! Group of Friends played Comfort Cards | Comfort Convos

10engagements · 0.7% rate
Views
1.4K
Likes
10
Comments
0
Shares
0
View post
51YouTube

What High School Barkada Carry in Silence | Comfort Convos

8engagements · 0.9% rate
Views
854
Likes
8
Comments
0
Shares
0
View post
58YouTube

Eldest Daughters on the Love-Hate Relationship With Their Mothers | Comfort Convos

6engagements · 1.5% rate
Views
394
Likes
6
Comments
0
Shares
0
View post
56Instagram

Minsan, parang may timeline na kailangan nating sundin: mag-aral, magtrabaho, mag-asawa, at magkaanak… 🥺 But life doesn't have to follow t…

6engagements
Views
—
Likes
6
Comments
0
Shares
0
View post
59YouTube

Barkada Opens Up About Breaking the Generational Trauma & Pattern | Comfort Convos

5engagements · 0.7% rate
Views
720
Likes
5
Comments
0
Shares
0
View post
61Instagram

All it takes is the right question and a safe space where you can speak freely and feel understood. 🫂❤️‍🩹 Sometimes, one honest conversat…

4engagements
Views
—
Likes
4
Comments
0
Shares
0
View post
62Instagram

Wala lang ’to, pero bakit sobrang curious ka na sa kanya? 🤭❤️ Get to know each other beyond the usual small talk with Comfort Cards by Bak…

4engagements
Views
—
Likes
4
Comments
0
Shares
0
View post
63Instagram

Sometimes, the best life advice is to simply show up… show up for yourself, for the people you love, and for the moments that matter. What’…

4engagements
Views
—
Likes
4
Comments
0
Shares
0
View post
64Instagram

It’s the endless questions you’re left asking yourself… 🥺❤️‍🩹 Paulit-ulit mong binabalikan yung memories niyo, trying to figure out kung …

4engagements
Views
—
Likes
4
Comments
0
Shares
0
View post

What works.

Median results by content format, platform and posting time.

By format · TikTok

Question cards · 7 posts
4.8M views41K comments89K shares+saves
Gentle reminders · 6 posts
2.9M views399 comments53K shares+saves
Stories & other · 13 posts
1.2K views0 comments2 shares+saves

Best time to post (Manila)

  1. 1Afternoon (3–6pm)4.1% engagement rate · 9 posts
  2. 2Evening (6–10pm)1.5% engagement rate · 28 posts
  3. 3Late morning (9am–12nn)1.0% engagement rate · 12 posts

Hashtags on top posts

#bakas#comfortcards#agentlereminder#bakascollective#pure#siennaspiro#comfortconvos#bakasreminder
184
TikTok · median engagements per post
26 posts · 3.8K median views
11
Facebook · median engagements per post
25 posts · 1.5K median views
9
YouTube · median engagements per post
12 posts · 787 median views
4
Instagram · median engagements per post
15 posts · views not reported

In their words.

121 comments. Bigger words come up more; color shows the feeling around them.

god dapat parents kasama papa diko real life time ever self person mama far talk tatay father feelings bagay dad love focus behind masaya anak gaano bigla miss everything gawin chance okay heaven grow dami pain jesus lord dating problema kita buhay ended sabihin mistakes gusto experience stop sakit alam favorite august bahay kakampi first batang mahal sarili friends best memory araw ganitong birthday never family grateful crisis pagmamahal hug
positiveneutralnegative

Themes

Praise12 · 10%
  • Yung dating ako... Hindi ko kasi maintindihan kung bakit ako napunta sa ganitong sitwasyon. Hindi ito yung gusto kong maging ako. Napaka dami kong pangarap noon (1) TikTok · 231 likes · post ↗
  • I don’t know, i guess my favorite memory does not come yet. TikTok · 53 likes · post ↗
  • encounter with Jesus 🥰 TikTok · 39 likes · post ↗
Complaints0 · 0%

None yet.

Delivery / J&T0 · 0%

None yet.

Product questions1 · 1%
  • comfort cards ba talaga to?? bat ang sakit?? TikTok · 3.7K likes · post ↗
Purchase intent0 · 0%

None yet.

Personal stories63 · 52%
  • You failed to treat me as your princess but I'm grateful you raised me as a warrior. Look how strong I am now, still a great father! 🤍 TikTok · 36K likes · post ↗
  • tanong pa lang, naiiyak na agad ako HAHAHAAH TikTok · 9.2K likes · post ↗
  • si katrina, she's my ex gusto ko lang malinawan kung bakit sa sobrang liit na away mas pinili nyang makipag hiwalay kaysa ayusin yung relationship namin, kasi hanggang ngayon hindi parin malinaw sakin TikTok · 5.3K likes · post ↗

Tap a theme for the most-liked examples.

Sentiment toward Bakás

26% positive73% neutral1% negative

Sharing sadness or a personal story counts as neutral: that is the content landing, not a complaint.

Across the web.

People and creators mentioning Bakás, Comfort Cards, Comfort Journal and Comfort Convos.